Client:
Pakuranga Rotary Club (Bill and David acting on behalf)
Contractor:
Albertine, Emma, Evelyn, and Pretisha
Contact Person:
Bill and David
Pakuranga has been gifting dictionaries to year 4 students in low decile schools. The Bill and Lorna Boydd trust was established in honour of Bill and Lornas contribution to rotary. On Bills travels he noticed things that the world has shortages of, clean water, and literacy. This project was established in 2007 and they have so far donated over $2million worth of books to New Zealand children.
Objective
They aimed to increase literacy to New Zealand children, especially those low decile ones.
The rotary club wanted us to create the means for them to get other rotary clubs involved and to eventually produce a promotional DVD.
Methodology
We conducted interviews and sent out surveys to find the relevant information. They wanted to target other rotary clubs, as well as teachers, and potential sponsors.
Environmental Scanning PESTEL
For Rotary Club
Political
Change of trade legislations, e.g. Increased/decreased tax on importing the books. This may mean increased costs for the Rotary, which may mean they will not be able to afford as many dictionaries.
Environmental
The increased environmental awareness may mean that people do not support books as they are not as environmentally friendly as other methods, such as online dictionaries.
Social
A change in social attitudes towards books could potentially affect the rotary dictionary project. This could mean people value books more, as they see them as a ‘dying art’, and something that really helps children. Or the perceptions could swing the other way, where people no longer see any need to support an ‘old fashioned’ means of learning.
Technological
The perception of the teachers may affect the use and effectiveness of the dictionaries. Eg. The Usborne Illustrated dictionary may not be all of the teachers first choice of dictionary, this could affect how much they use it, and possibly decrease its potential for helping children learn.
New technologies that may start becoming more available to the lower decile schools. This may mean that the teachers may be doing less work with books, and more with the new technologies, such as computers, and projectors. This may mean that the demand and usefulness of these books decrease.
Economic
The current economic climate may make it hard for the Rotary dictionary project for several reasons. The rotary club relies on donations as they are a non-profit organisation so if business are feeling the economic recession, they may be more reluctant to sponsor the project.
The value of the New Zealand dollar will also affect the importing of the dictionaries. If the New Zealand dollar is down, it will cost more to import the dictionaries.
Appreciative Inquiry
This processes involved in our methods of gathering informations is of Appreciative Inquiry. Appreciative Inquiry is the process of facilitating positive change organisations. Its basic assumption is uncomplicated, every organisation has something has something that works well. Appreciative inquiry is therefore an exciting genarative approach to organisational development. Appreciative Inquiry is usually worked out by using a 4D Cycle.
Research Preparation
Tools we decided to use were primary and secondary research methods. It was decided to offer the best possible recommendations about the structure of a promotional DVD; we first needed to understand the corporate sponsorship world.
Data Collection
Data Collection
The group worked together to come up with a series of draft questions for both the survey for the Rotary clubs, and questions for our website research of the corporate companies. The Rotary questions were sent to the Rotary members for approval, along with an update of our progress and ideas.
A form was designed and emailed as a tool for the group to use when collating website information. The forms could be collated and information tallied easily for analysing, by using a uniformed format.
A database of emails was set up and the survey completed on Survey Monkey. When discussing timeframes within the group and with Rotary, we came to the conclusion that we would need more time to effectively gather the responses from the New Zealand Rotary Clubs. Due to the time constraints we decided to put our focus on to the corporate companies and current sponsorship campaigns.
Our tools used (Survey Monkey, websites and the standardised form) were chosen as they are an ethically acceptable means of collecting data. By using these tools and carefully wording questions (and obtaining Rotary permission where required) we ensured the process respected the privacy of businesses and individuals through a non-invasive data collection process.
Recommendation & Conclusion
Based on our findings, we believe that partnering with one or two corporate sponsors would not only create greater awareness about the dictionary project, but also increase the reach of the campaign to all of those in need.
Recommendation & Conclusion
Based on our findings, we believe that partnering with one or two corporate sponsors would not only create greater awareness about the dictionary project, but also increase the reach of the campaign to all of those in need.
Our research found that other campaigns were receiving a large amount of interest from the public and small to medium sized local businesses. Enabling these parties to donate through either a website or via a direct debit facility again increases awareness whilst also giving individuals an opportunity to take part in something that may be affecting children in their area.
We suggested that the following through with the Rotary Club survey to better establish requirements for the promotional DVD. There will be elements that need to be emphasised over others and areas where Rotary members need to be educated. The promotional DVD’s contents should be geared to fill the knowledge gaps and highlight benefits that have come out of the Rotary club and corporate company research findings.
